VISION STATEMENT OF SJMC
The vision of the School of Journalism & Mass Communication is to promote excellence in instruction, research and professional practice by preparing future professionals in the fields of Mass Communication, Journalism, Advertising, Public Relations, Animation and Media Management. The B.A. (Mass Media) will be recognized as a regional and national leader in preparing undergraduate students for successful media and media‐related careers. Through curricular, co‐curricular, and extra‐curricular activities, the Journalism and Mass Communication program will help students build a broad understanding of the role of media in society. A multidisciplinary approach will provide students with a well‐rounded understanding of the mass media while allowing for the acquisition of an in‐depth understanding of at least one area of specialization.
MISSION STATEMENT OF SJMC
The B.A.(Mass Media) program believes that higher education should prepare students for career success, but also civic success. The program strives to stimulate intellectual curiosity, imagination, rational thinking, thoughtful expression, and independent learning – skills necessary for success in all mass communication fields. To accomplish this goal the program couples practical experience with theoretical course work and supports a strong program of co‐curricular, extracurricular, and internship activities to help students understand and appreciate the crucial role mass communication has in our society. The program provides students with a well‐rounded media‐oriented experience while also allowing students to create an area of specialization in the different areas of Mass Communication, Journalism, Advertising, Public Relations, Animation and Media Management.
Salient Features
