Contributed by,
Payal
BMM Sem II
https://www.satyammassmedia.in/
Advertising is a dynamic area where creativity in the first step or
cornerstone of success. It depends of your aspirations in different fields
such as Art Director, Copywriter or Creative Director launching your
career in this field requires combination of passion, skills and the
knowledge of how to take strategic steps. There are various essential and
necessary steps that one should do if they want to launch or start their
career in the field of Advertising.
Here are few steps as follows:
1. Knowledge of one’s passion and goals – For having a successful
and stable career in the path of advertising it is really necessary to have
the knowledge or the definition of your goals. You should know that what
exactly the part in advertising that excites you that draw your interest
towards advertising. Filtering your objectives will provide you a clear
image and will help you to focus on your efforts and to tailor your path
accordingly.
2. Acquire relevant skills – Equip yourself with the necessary skills tor
the required role that you are going to play in a required field. It is really
necessary to choose a required role and you may proficiency in
understanding consumer behaviour, gain the writing knowledge,
understand marketing strategy. You can enrol in various courses and
programs to fulfil your needs and acquire relevant skills.
3. Build a Stellar portfolio – Your portfolio should reflect should depict
your skills and it is really true to the fact that a good portfolio can help
you attract opportunities and to grab the chance to work for the best.
Building a good profile also reflects your creativity in the path of
advertising.
4.Gaining practical knowledge – Internship , freelancing, working in an
event or as an volunteer all these on field work will help you gain
experience and to understand the chores better. You should always refine
your skills under a seasoned professional
5. Network and Connection- Building strong network and Connection in
the field of advertising is really important for you to have a successful
career and to portray your creativity. You should always stay in touch
with various advertising agencies or marketing firms so that you’ll get the
opportunities or the chance to work. You should become a priority for all
these kind of firms.
6. Stay Creative, stay curious – You should never be out of ideas the
flow of creativity should always be flowing inside of you like a river.
Embrace yourself with upcoming advancement in the field of technology
and keep abreast of upcoming trends. Keep experimenting new things,
ideas, technology and always push yourself to do more to learn more and
differentiate yourself in this competitive landscape.
7. Seek mentorship and guidance – For a successful career in the field
of advertising one should always seek guidance from experienced
professionals who can provide beneficial insights and can also provide you
with feedback on your work done and advice tailored to your career
aspirations.
8. Be Resilient and Persistent- Launching your career in the field of
advertising requires a lot of patience and perseverance to face rejections
and setbacks because it is not always luck that you’ll get success in your
first time. Embrace your failures as an opportunity for growth always
learn from your setbacks and give your best.
Stay motivated, stay positive and always stay focused on your goals and
aspirations.
In summary, launching your career in the field of advertising requires a
set of passions skills and it is really necessary to set your goals and
aspirations and to work to achieve them. You should always be ready for
the setbacks and failure and should take those as an opportunity to
become the best version of you.
One thing that can be really beneficial for everyone who is choosing their
career as Advertising should make themselves as their competition
because once you beat yourself and give the best out of you no one can
do better than you in the flow of creativity.