By, Prof.(Dr.) M..Alam Dean, SJMC My research area in my PhD has been the digital media strategies in contemporary political campaigning in an Indian perspective. Digital media strategies especially internet has been transforming the information and communication environment of the political campaigning and political landscape. Key political parties and political candidates have been utilizing Internet to reach party workers and voters for political support. Internet has shrunk the world. It has removed the barriers of time and space. It has reshaped the ways of communication. It offers opportunities to transform political campaigning and representative democracy. The Internet is an affordable, effective and excellent medium for political parties and political candidates to reach out to their voters, address their concerns, present their party positions, develop their identity and brand themselves. The Internet enables political parties and political candidates to engage voters, party followers and workers and provide them a platform for information and communication. The Internet provides an arena of informing, involving, mobilizing and connecting activity among the political parties, political candidates, party workers and followers and voters. Around 54 per cent of India’s population is below 25 years and this segment is increasingly using the Internet. More than half of them are from the major metro cities. Key political parties and party candidates have started realising the advantages of connecting with their party workers and voters online and are using digital media strategies and taking their campaigns to the Internet. Digital media strategies have been an important element of contemporary political campaigns. Key political parties and political candidates have been utilizing Internet to reach party workers and voters for political support. Internet has shrunk the world. It has removed the barriers of time and space. It has reshaped the ways of communication. It offers opportunities to transform political campaigning and...
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January 4, 2020Priyanka Sarkar Assistant Professor School of Journalism & Mass Communication, SFI, Noida Mob: 9716662558 Email: priyank.skr@gmail.com Media came into existence in 1780 with the introduction of a newspaper namely ˜The Bengal Gazette” and since then it has matured leaps and bounds. It has been playing a very important role in shaping human minds. Media plays a crucial role in shaping a healthy democracy. It is the backbone of a democracy. Media makes us aware of various social, political and economical activities happening around the world. It is like a mirror, which shows us or strives to show us the bare truth and harsh realities of life. It is therefore essential for media to maintain certain standards while dominating news. Media organizations are generally assumed to play an important role in democracies, but how effective are they in performing this function is a matter of study. The power of Media can be used to reinforce democracy. It can be used as an instrument to bridge between governors and the governed. This Paper aims to analysis the supposed role of media in deepening Democracy. Through his research paper an attempt has been made to highlight the role of Media in strengthening democracy in India. The present study highlights the impact of media as a platform of nation building through political, social, economic and cultural democracy. Democracy is a system of government in which all the people of a country choose and elect their representatives’ called democracy. Media came into existence in 1780 with the introduction of ‘The Bengal Gazette’ and since then it has matured leaps and bounds. It has been playing a very significant role in shaping human minds and opinion. Democracy is a popular political notion in today’s world, fair and free elections are the prerequisite of democracy and rule...