Contributed by, Payal BMM Sem II https://www.satyammassmedia.in/ Advertising is a dynamic area where creativity in the first step or cornerstone of success. It depends of your aspirations in different fields such as Art Director, Copywriter or Creative Director launching your career in this field requires combination of passion, skills and the knowledge of how to take strategic steps. There are various essential and necessary steps that one should do if they want to launch or start their career in the field of Advertising. Here are few steps as follows: 1. Knowledge of one’s passion and goals – For having a successful and stable career in the path of advertising it is really necessary to have the knowledge or the definition of your goals. You should know that what exactly the part in advertising that excites you that draw your interest towards advertising. Filtering your objectives will provide you a clear image and will help you to focus on your efforts and to tailor your path accordingly. 2. Acquire relevant skills – Equip yourself with the necessary skills tor the required role that you are going to play in a required field. It is really necessary to choose a required role and you may proficiency in understanding consumer behaviour, gain the writing knowledge, understand marketing strategy. You can enrol in various courses and programs to fulfil your needs and acquire relevant skills. 3. Build a Stellar portfolio – Your portfolio should reflect should depict your skills and it is really true to the fact that a good portfolio can help you attract opportunities and to grab the chance to work for the best. Building a good profile also reflects your creativity in the path of advertising. 4.Gaining practical knowledge – Internship , freelancing, working in an event or as an volunteer...
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By, Dr. Pinak Pani Basumatary, Assistant Professor, Satyam School of Journalism & Mass Communication Are you looking for a career in Journalism? As we all know that Journalists play vital role in informing people about important events, deliver news, information dissemination bringing focus on issues which impact our lives. It happens through attending press conferences, taking interviews, collecting relevant information, conducting research and making them into stories which audiences find engaging and informative. Journalism in India is viewed as dynamic and inspiring field that attracts individuals passionate about storytelling and truth-seeking either through writing, filming, or interviewing. Journalism offers platforms to share important stories that matter, brings focus on issues that deserve attention, and raises awareness that leads to positive change. The rise in digital media has witnessed the evolving and changing role of the journalists marked by increasing packages and compensation. But one must also realize that it’s not just smooth sailing, one also needs to be resilient, adaptable, and constantly willing to learn and grow in this field. Journalism involves passion, curiosity and commitment to accuracy and truth. There are various specializations in Journalism covering multiple areas ranging from sports, politics, business, entertainment, technology, medicine, education etc. From the above, one can safely infer that Journalism offers plenty of opportunities to explore various fields. Performing functions like analysis of current events, story-telling at local, regional, national and international level. 1. Lay the Foundation: Earn Your Educational Degree First and foremost, one must keep in mind that Bachelor’s degree is minimum level of educational qualification required in most of the News Media organisations. A degree is most preferred, so many media aspirants go on to acquire Bachelor’s degree in Journalism. One of the best ways of entering into the field of Journalism is by gaining a formal or a...
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April 20, 2020
Digital media strategies in contemporary political campaigning in an Indian perspective
By, Prof.(Dr.) M..Alam Dean, SJMC My research area in my PhD has been the digital media strategies in contemporary political campaigning in an Indian perspective. Digital media strategies especially internet has been transforming the information and communication environment of the political campaigning and political landscape. Key political parties and political candidates have been utilizing Internet to reach party workers and voters for political support. Internet has shrunk the world. It has removed the barriers of time and space. It has reshaped the ways of communication. It offers opportunities to transform political campaigning and representative democracy. The Internet is an affordable, effective and excellent medium for political parties and political candidates to reach out to their voters, address their concerns, present their party positions, develop their identity and brand themselves. The Internet enables political parties and political candidates to engage voters, party followers and workers and provide them a platform for information and communication. The Internet provides an arena of informing, involving, mobilizing and connecting activity among the political parties, political candidates, party workers and followers and voters. Around 54 per cent of India’s population is below 25 years and this segment is increasingly using the Internet. More than half of them are from the major metro cities. Key political parties and party candidates have started realising the advantages of connecting with their party workers and voters online and are using digital media strategies and taking their campaigns to the Internet. Digital media strategies have been an important element of contemporary political campaigns. Key political parties and political candidates have been utilizing Internet to reach party workers and voters for political support. Internet has shrunk the world. It has removed the barriers of time and space. It has reshaped the ways of communication. It offers opportunities to transform political campaigning and... -
January 4, 2020Priyanka Sarkar Assistant Professor School of Journalism & Mass Communication, SFI, Noida Mob: 9716662558 Email: priyank.skr@gmail.com Media came into existence in 1780 with the introduction of a newspaper namely ˜The Bengal Gazette” and since then it has matured leaps and bounds. It has been playing a very important role in shaping human minds. Media plays a crucial role in shaping a healthy democracy. It is the backbone of a democracy. Media makes us aware of various social, political and economical activities happening around the world. It is like a mirror, which shows us or strives to show us the bare truth and harsh realities of life. It is therefore essential for media to maintain certain standards while dominating news. Media organizations are generally assumed to play an important role in democracies, but how effective are they in performing this function is a matter of study. The power of Media can be used to reinforce democracy. It can be used as an instrument to bridge between governors and the governed. This Paper aims to analysis the supposed role of media in deepening Democracy. Through his research paper an attempt has been made to highlight the role of Media in strengthening democracy in India. The present study highlights the impact of media as a platform of nation building through political, social, economic and cultural democracy. Democracy is a system of government in which all the people of a country choose and elect their representatives’ called democracy. Media came into existence in 1780 with the introduction of ‘The Bengal Gazette’ and since then it has matured leaps and bounds. It has been playing a very significant role in shaping human minds and opinion. Democracy is a popular political notion in today’s world, fair and free elections are the prerequisite of democracy and rule...