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By Shreya, BMM SSJMC, Noida Nobody can argue that social media has turned into a crucial element of our everyday life. No longer only channels for posting images or conversing, Facebook, Twitter, Instagram, and YouTube have grown into potent means of increasing awareness and organizing activities for issues of real concern. Social platforms and societal challenges Through social media, major problems can be almost immediately brought to a worldwide audience. People used to count on television and newspapers to keep informed on social topics. Today, people can highlight urgent issues and start serious conversations with any smartphone. Examples of how social media spurs activism are movements such as #MeToo, #BlackLivesMatter, and #ClimateAction. Hashtags simplify for people to discover and interact with major social issues therefore amplifying messages about gender inequality, racial injustice, and climate change. One post alone could inspire discussions and motivate real-world movement covering millions. Providing a Voice for Marginalized Groups For those who have usually been voiceless, social media offers a stage. Members of underrepresented groups— women, LGBTQ+ people, and others—may now share their experiences, ask for help, and spread awareness about their issues. Posting videos, posts, or live talks of personal narratives helps to foster empathy and inspire activity. This is the actual strength of social media: it guarantees that every voice matters and empowers people to have their ideas on level field. Motivating individuals toward group activity Social media is an amazingly efficient means of coordinating social movements, campaigns, and protests. Before growing into physical activity, many major projects—like worldwide climate marches—start as internet campaigns. While Instagram and Twitter help to reach broad audiences, sites like Facebook and WhatsApp are often used for event planning. The Arab Spring is a perfect illustration of how digital activism can produce real change—activists used social media to organize...

By, Azli Khan BMM Sem IV SSJMC, Noida The answer is straightforward: memorable digital commercials follow traditional design principles; have you ever found why some ads immediately capture your eye while others pass you by? In today’s fast-paced society, you only have several seconds to attract someone online. More than 5 billion individuals using the internet across the world means that it is more important than ever to produce ads that get noticed. By means of clever images, attention-grabbing copy, and well-planned design, advertisers can relevantly interact with you. Lest discover the five verified design secrets underpinning excellent digital advertisements and how they establish a long-lasting impact. Keep it simple yet remarkable Great digital ads attract viewers with a brief message without overloading them. Simplicity is the key. Viewers are thrown off by advertisements that are cluttered. Many businesses depend on digital ad design services to create compelling, forceful ads that clearly reflect their intent. For example, a great advertisement typically includes a powerful picture or brilliant colour, a couple of text lines, and a bold call to action like & quote; Learn More & quote; or & quote; Buy Now.” Research indicates that commercials with little text have a 20 percent more engagement level than advert let full of information. Also, clean typefaces and white space can help your commercial to shine. When your design is simpler, your message spreads more effectively. Use Colours That Resonate with Moods The way we perceive something is greatly influenced by colours. Awesome digital advertisements use colour to generate feeling and engage the viewers. Every colour can elicit various emotions, for example, Red: enthusiasm, impetus, or passion Blue: Trust, serenity, or dependability Yellow: enthusiasm, energy, or confidence Selecting the right colours for your ad is key to establishing an ambiance that matches your...

By Simran BMM Sem IV SSJMC, Noida Women have played a revolutionary role in the media, contributing to shaping narratives in society and addressing critical issues on par with men. Despite this, women face numerous challenges within their families and in society. Still, their contributions remain invaluable as they offer unique perspectives driving public discourse and social change. Women in media break stereotypes, transform societal attitudes, and play an important role in promoting gender equality. Challenges Women Face Before Joining the Media Industry Limited Freedom Women face a lot of restrictions in terms of mobility and career choices. They are often harassed, socially resisted, and scrutinized when they try to pursue professional opportunities, which makes it hard for them to succeed in the industry. Gender Expectations Professional freedom has been limited to men, while women have had to fight against deep-rooted expectations that prioritize domestic roles over careers. Educational Barriers Historically, women were denied equal access to education, which limited their ability to develop the skills needed for careers in media and other professional fields. Although progress has been made, disparities still exist. Employment Discrimination Women have long faced significant hurdles in securing media jobs, with opportunities either being severely restricted or outright denied at various levels of the industry. Stereotypes and Social Taboos Social stigmas, like considering menstruation impure, contribute to discriminatory treatment in both personal and professional spheres, reinforcing gender biases that hinder women’s growth in media. Women and Media Today Today, women are a force to be reckoned with in the media industry. They are now visible, strong, and newly employed in the vast spheres of media. Women are flourishing as journalists, directors, writers, and creators who tell diverse stories and amplify voices on the globe. Media representation of women has transformed significantly from old beauty standards...

In our digital world, small businesses and startups are faced with more extensive development than ever before. A large part of their prosperous becoming is the utilization of new media in the strategic way. It consists of the utilization of digital platforms and tools that allow small companies to reach out to broader audiences (as well as social media, ChatGPT, AI, etc.). Joyless media is the new thing for small enterprises to operate these days. The newbies are now ones who can go beyond the limits of their location and operate globally. With the help of digital platforms, business owners can find ways of engaging with their target audiences without the need for store distribution or outdated digital advertising, thereby saving them unnecessary operational costs. For small businesses, new media also has many benefits: Adaption to the new age of digital marketing facilitates businesses to conduct their business anytime, anywhere, as well as enabling them to improve the quality of a product which, in turn, results in new customer The swift progression of technology has, in turn, resulted in the emergence of novel media, fostering new prospects for small enterprises and start-ups. The impact of digital platforms has motivated numerous individuals to initiate their own endeavours, capitalizing on the opportunity for substantial profits from the ease of their own residences. In conclusion: the triumph of small businesses is inherently connected to the evolution of new media. Because of this transformation in how we live, influence perspectives and engage with one another, new media has effectively closed cultural gaps and facilitated entrepreneurial advancement. However, it is essential to recognize that while these opportunities abound, challenges remain and navigating them is crucial for sustained success.

By, Kashish Chauhan Satyam School of Journalism and Mass Communication Animation is the process of turning two dimensional (2D) and three dimensional (3D) still images into moving images. The Entertainment industry has benefited by adopting and widely using animation to tell stories and create work of art that audience have found visually great. What Animation does is that it brings various characters in a story to life as it can use any still images and make it into moving one. As mentioned below there are various types of Animation: 3D Animation 2D Animation Stop motion Animation Traditional Animation Motion Graphics Motion Capture Speaking about some basic Animation Skills like visual effects, here animators usually modify an original images or video by adding additional creative elements to achieve the desired shots. This includes Drawing and Composition, Design and Animation software, Character Rigging, Animation fundamentals, Storyboarding, Colour Theory etc. Some of the best software that can be used for creating animation and getting the desired effect are Linearity Move, Toon Boom Harmony, Adobe Animate, Cartoon Animator, Clip Studio Paint. As we all know that animation now offers good opportunities to people many are building good careers in this field and this brings us to the important point about career prospects that exists in animation. At present, animation has got a good hold over Movies, Television and Advertising Industry due the use special effects for creating visuals. With time Animation will evolve and get even better and more importantly there has been a growing demand for full-length animation films and movies. A single animation films requires as many as five-hundred animators, which shows that there are huge work opportunities present for individuals with necessary skills, experience and talent in animation. So opting to work in this field and looking at the present trend...