Month: April 2020

By, Prof.(Dr.) M..Alam Dean, SJMC My research area in my PhD has been the digital media strategies in contemporary political campaigning in an Indian perspective. Digital media strategies especially internet has been transforming the information and communication environment of the political campaigning and political landscape. Key political parties and political candidates have been utilizing Internet to reach party workers and voters for political support. Internet has shrunk the world. It has removed the barriers of time and space. It has reshaped the ways of communication. It offers opportunities to transform political campaigning and representative democracy. The Internet is an affordable, effective and excellent medium for political parties and political candidates to reach out to their voters, address their concerns, present their party positions, develop their identity and brand themselves. The Internet enables political parties and political candidates to engage voters, party followers and workers and provide them a platform for information and communication. The Internet provides an arena of informing, involving, mobilizing and connecting activity among the political parties, political candidates, party workers and followers and voters. Around 54 per cent of India’s population is below 25 years and this segment is increasingly using the Internet. More than half of them are from the major metro cities. Key political parties and party candidates have started realising the advantages of connecting with their party workers and voters online and are using digital media strategies and taking their campaigns to the Internet. Digital media strategies have been an important element of contemporary political campaigns. Key political parties and political candidates have been utilizing Internet to reach party workers and voters for political support. Internet has shrunk the world. It has removed the barriers of time and space. It has reshaped the ways of communication. It offers opportunities to transform political campaigning and...