By, Sakshi Singh Student of SJMC Sem.-IV Though the Corona virus is an illness of the body, taking care of the mind should not be neglected during this time. From the time the corona virus has started, everyone is talking about being productive and working from their home which is really good because this situation has given everybody a chance to take a time out for themselves and spend time with their loved ones. But on the other hand, if we see the burden of work on everyone from our mothers to us is doubled I guess because in this situation everybody is doing the best of their capacity to do their work by being locked in their houses. During this pandemic, taking care of your mental health is as important and necessary as taking care of your physical health. As we all know that this whole outbreak is stressful for everyone. Most of us are in our houses and our social activities are no more available to us. Though not stressing and looking for the positive side is what we should all know and do now. For this, we can try reading new books, watching movies, exercise at home because this whole situation is unusual and might have its own advantages. We should also accept that it’s ok and fine if we are not feeling like working or doing some activities just because everyone is doing it because this outbreak has affected every individual differently. The whole world is affected by this pandemic and every individual is handling this differently and we all should know that the whole world is united and fighting against the global disease and right now we all should spend the time with our loved ones, read the books we wanted to read since...
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April 20, 2020
Digital media strategies in contemporary political campaigning in an Indian perspective
By, Prof.(Dr.) M..Alam Dean, SJMC My research area in my PhD has been the digital media strategies in contemporary political campaigning in an Indian perspective. Digital media strategies especially internet has been transforming the information and communication environment of the political campaigning and political landscape. Key political parties and political candidates have been utilizing Internet to reach party workers and voters for political support. Internet has shrunk the world. It has removed the barriers of time and space. It has reshaped the ways of communication. It offers opportunities to transform political campaigning and representative democracy. The Internet is an affordable, effective and excellent medium for political parties and political candidates to reach out to their voters, address their concerns, present their party positions, develop their identity and brand themselves. The Internet enables political parties and political candidates to engage voters, party followers and workers and provide them a platform for information and communication. The Internet provides an arena of informing, involving, mobilizing and connecting activity among the political parties, political candidates, party workers and followers and voters. Around 54 per cent of India’s population is below 25 years and this segment is increasingly using the Internet. More than half of them are from the major metro cities. Key political parties and party candidates have started realising the advantages of connecting with their party workers and voters online and are using digital media strategies and taking their campaigns to the Internet. Digital media strategies have been an important element of contemporary political campaigns. Key political parties and political candidates have been utilizing Internet to reach party workers and voters for political support. Internet has shrunk the world. It has removed the barriers of time and space. It has reshaped the ways of communication. It offers opportunities to transform political campaigning and... -
March 12, 2020By: Reshu Hora, BMM Student of SJMC Sem.-IVth School of Journalism & Mass Communication The matter of Feminine Hygiene has recently been enlightened in India. With movies like Padman and advertisements of the Sanitary Napkin- Pari, the problems that come with using cloth during a menstrual cycle has been widely acknowledged, and most importantly, the word Period has been accepted. Another word that comes across with it is, Menstrual Cup. Now, what is this and why are they gaining so much popularity? What are Menstrual Cups? Menstrual cups are a bell shaped object, that can be inserted in vaginal canal to collect menstrual blood. They have been around since, 1932 when L.J. Goodard patented a ‘vaginal receptable’. Nowadays, these cups are made with soft, pliable, sterilized and easy to clean medical grade materials such as silicone, rubber, latex or elastomer. Why menstrual cup? Menstrual cup has gained a lot of popularity because of its property of being reusable. They are Eco friendly products that are committed to reduce waste which is created by the plastic, non-recyclable and non- biodegradable sanitary napkins. They burst the myth that women produce larger quantity of blood usually displayed by pads and might also sometimes make your period feel non-existent since they are extremely comfortable. An average women uses over 10.000 sanitary napkins in a lifetime. Imagine the amount of waste menstrual cups can actually reduce. Is it safe? It actually reduces the chances of TSS (Toxic Shock Syndrome) which is associated with disposable products. Menstrual cups collect the blood rather than absorbing it. Moreover, it serves as a little measuring cup for your period. For some women, it is difficult to insert or remove it, but the problem can be solved with education of women’s own body and insertion techniques. It has no associated infections with the...
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March 3, 2020Dad was coming home from a meeting, mom knew he would be exhausted and probably very hungry, so she decided to make something new; she simply opens YouTube and types, “Tasty and healthy Evening snacks. Now, the process to make something new might have been difficult but was the intent and recipe search difficult? This action shows how the virtual space has seeped in our lives, not as something enormous, just simply common. What once used to be matter of concern for our parents is now something that they are completely hooked to. The New Digital Media has become an E- Market Place with easier access and wide reach, creating a new platform to speculate interests, create opinions and develop new age marketing techniques. The number of job opportunities and freelancing work it has created is remarkable. Social media is itself a great addiction and with the advancement of technology, people have opened up to the idea of self employment through internet. Apps like, Zomato, Big Basket and Swiggy are making it big in the market, just because of its convenience. Facebook Pages like, Flat and Flatmates are cutting down the middle men, thereby cutting big costs. Digitalization has not just added to marketing but made it the experience rather satisfactory for the customers. 2.47 billion Population is already on this platform and it is expected to increase, which reminds us the further expansion of this space. But what is it that is influencing this population of billions? The answer lays in the jobs that have opened up recently- youtubers, bloggers, basically influencers. The sort of connectivity they create is compliant to both professional as well as personal success. Consumers no longer believe in brand made opinions, they need quality content through personal notions. These influencers cover the gap between...
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January 31, 2020Apart from bringing up cases of corruption into public’s eye and covering cases that require public’s attention media has also been known for an impartial contribution to peacekeeping and maintenance of order across nations. Several times media has been able to successfully bring the deficiencies of the public agencies into light and raise the level of social awareness. Social awareness has been recognized to be the best weapon to fight against crime and this role cannot be played alone by the government agencies. Apart from the news media, the role of social media must be also recognized in this area.Social awareness means that you should know what is socially acceptable from you in society and you should act in that manner. Mass media has a prominent role to play in modern society. It can bring about radical changes and improve social situation as it influences our social, civil, cultural, political, economic and aesthetic outlook. Modernization has converted media into an indispensable feature of human activity. However, factors like age, education, economic condition, personal needs and availability of proper components decide the quantum and frequency of media use.Government started using media as a platform for eliminating social evils and bringing positive change. Finally the people reacted positively to it and now the cases of social evils are decreasing. The media as an unbiased informer acts as an educator, as a mentor, as the guardian with the free participation of the public. So unless in a society everyone is equal that society can’t be considered to be a democratic society. It is because equality is one of the essential features of the democracy. Promoting equality is actually making an attempt to strengthen democracy.Therefore the media plays a very significant role in strengthening democracy in India. In the recent times, media’s image has...
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January 4, 2020The modern age is generally considered to be the age of representative democracy, and the mass media are an informal but an essential component of that representative democratic polity. Equally important is the fact that a democratic polity is an institutional guarantee of a free, fair and fearless media. The importance and influence of media is really noteworthy. Excessive coverage or hype of sensitive news has led to communal riots at times. The illiterates are more prone to provocations than the literates. Constant repetition of the news, especially sensational news, breeds apathy and insensitivity. For instance, In Dhananjoy Chatterjee case, the overloaded hype led to death of quite a few children who imitated the hanging procedure which was repeatedly shown in most of the T.V. news channels. There is a plethora of such negative impacts. Media should take utmost care in airing or publishing such sensational news.Under the garb of speech and expression, media is now omnipresent, it has invaded upon all the facets of life of an individual. This fact is not only applicable to the Indian soils, but is global. Not only this, the media has become so powerful that it can make or break the government by influencing the people. The public also heavily depends on the media to secure information. In this scenario the question of the accountability of powerful media arises. Here we need to understand that We “Public” are the active participant, we are require to shape the role of media because this commanding instrument can use as a boon or as bane too. In a democratic country like India the media has following duties: To equip the citizen with unbiased information. Media shall not taint the facts; they shall present them as they are. To play vital role in broadening the thinking of...
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January 4, 2020Priyanka Sarkar Assistant Professor School of Journalism & Mass Communication, SFI, Noida Mob: 9716662558 Email: priyank.skr@gmail.com Media came into existence in 1780 with the introduction of a newspaper namely ˜The Bengal Gazette” and since then it has matured leaps and bounds. It has been playing a very important role in shaping human minds. Media plays a crucial role in shaping a healthy democracy. It is the backbone of a democracy. Media makes us aware of various social, political and economical activities happening around the world. It is like a mirror, which shows us or strives to show us the bare truth and harsh realities of life. It is therefore essential for media to maintain certain standards while dominating news. Media organizations are generally assumed to play an important role in democracies, but how effective are they in performing this function is a matter of study. The power of Media can be used to reinforce democracy. It can be used as an instrument to bridge between governors and the governed. This Paper aims to analysis the supposed role of media in deepening Democracy. Through his research paper an attempt has been made to highlight the role of Media in strengthening democracy in India. The present study highlights the impact of media as a platform of nation building through political, social, economic and cultural democracy. Democracy is a system of government in which all the people of a country choose and elect their representatives’ called democracy. Media came into existence in 1780 with the introduction of ‘The Bengal Gazette’ and since then it has matured leaps and bounds. It has been playing a very significant role in shaping human minds and opinion. Democracy is a popular political notion in today’s world, fair and free elections are the prerequisite of democracy and rule...
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November 28, 2019Most people feel sad or depressed at times. It’s a normal reaction to loss or life’s struggles. But when intense sadness including feeling helpless, hopeless, and worthless — lasts for many days to weeks and keeps you from living your life, it may be something more than sadness. You could have clinical depression: a treatable medical condition. It’s a common and less talked mental health problem is “DEPRESSION”. We don’t talk about this as we talk about other diseases, but you will be shocked to know that 300 million people worldwide are suffering from depression. Depression is different from the fluctuations in mood that people experience as a part of normal life. Temporary emotional responses to the challenges of everyday life do not constitute depression. According to the world health organization, followed by China and USA, Indian women’s experiences were embedded in their social world. Depression is the leading cause of disability worldwide and is a major contributor to the overall global burden of disease. You may feel too exhausted to talk, ashamed at your situation and feel sad even when you are surrounded by your loved ones. It’s never too late to build new friendships and improve your support network and reach out to people who will listen attentively without judging you and who make you feel safe and cared for. It has been seen people are coming openly with their mental health problems in front of the society without thinking of any rejections. Taking the first step is always the hardest, but if you go for it you will soon leave behind the heavy fog of depression and find yourself feeling happier,healthier and more hopeful again. There are many foundations and non profit organizations established to help people overcome their depression and live their life more happily. Pick...
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November 28, 2019
School of Journalism and Mass communication, Noida, Delhi NCR
Premier Government Affiliated Institute Providing Professional Course in the Field of Media School of Journalism and Mass Communication, SFI is one of the leading institutes in India that excels in providing quality education through UGC approved courses in Mass Media for the tenure of 3 years. Its affiliation to SNDT University, the first women’s university in South- East Asia in association with the government makes it committed to the cause of women’s empowerment through access to higher education with its relevant course. The institute lays emphasis on being a multi-disciplinary host with its diverse curriculum that merges theoretical and practical knowledge to embark the students to be the most well prepared professionals. SJMC is a unit which equips its students with beyond the class learning, so as to nurture talent as well as explore their inner strengths and resources. The institute has a well established industry interface for the students to gain on job experience before they enter the profession. Our motive ‘Quality in every activity’ stands abreast when we meet the ever changing scenario in the field of Media Industry. The institute comprises of a high tech and modernized infrastructure along with an accomplished faculty to well establish the students. We boast of highly approachable faculty members who strive to create relations with the students. The department is bustled with events, workshops, competitions and campaigns. A supreme performance, both in the field of academics and media engagements defines its contemporary and adaptive teaching methodology. The SJMC family engages in well defined techniques to prompt the students to pursue different career choices like Script Writing, Reporting, Corporate PR, Film-Making, Content-Writing, Radio-Jockey, Photography, Art Direction, Copywriter, Animation, Anchoring, Multi-Media Management and more. In a nutshell, the institute strives to make a greater impact through its management, innovation and collaboration. BY- Reshu...