• By, Priya Bisht, BMM Student of SJMC Sem.-3rd School of Journalism & Mass Communication You see many people around you and try to copy their qualities which you find very well for yourself or for your future, It can be a way of talking, gestures or anything else. But don’t you think that you are losing yourself? I am not saying it’s bad to accept other habits but we never focus on our own habits Why? Is it that hard to appreciate yourself or you don’t want to do it. Just because you can’t see the light in yourself doesn’t mean someone else can’t see too. Remember, Life is not difficult but we make it difficult for ourselves. You just degrade yourself, you never see well in yourself. Just ask this question to yourself, ‘Why do you do that?’ We only have one brief life, if you spend it in being someone else who you’re not, then sorry you’re doing wrong. Be yourself because you know the real you better than others. Hard work is what we chase for, but try to cherish yourself too. We look others but not ourselves. One decision can change your life. If you know how to make yourself proud of what you’re then I don’t think you need to learn something else. May be you think luck is something which helps a person to become a better person with good status. But the reality is that your hard work is something that makes you a real achiever.      
  • February 13, 2021

    Digital Journalism well received in India

    By, PRIYA JHA Student of SJMC Sem.-3rd School of Journalism & Mass Communication Digital Journalism is one of the most appealing public mode of journalism, nowadays. It is one of the most favoured journalism in India. Digital Journalism is also known as online journalism. It is a contemporary form of journalism where editorial content is dispensed via the internet as opposed to publishing via the print or broadcast. Rampant availability of Internet act as catalyst in the growth of digital journalism. The content can be in any form of digital journalism like audio, image, video etc. People can read their favourite newspaper through digital media.  Some have contended that a greater degree of creativity can be exercised with digital journalism when compared to traditional journalism and traditional media. The digital aspect may be central to the journalistic message and remains to some stretch within the creative control of the writer, editor and publisher.  People can use the internet to access news and different types of events 24 hours in a day. Youtube,   Facebook, Whatsapp have become life stream of people all over the world. People enhance knowledge from digital media. The process of discussing different types of news are big portion of what makes for digital journalism. Digital journalism create a unique opportunities for people by making them available with plethora of news materials and other avenues. Benefits of Digital journalism are: Online sources are able to provide quick, efficient and accurate report of breaking news in a matter of second, providing society with a Synopsis of event as they occur. Some of the disadvantage of digital journalism Fabricated content /Hoax Negative content Advertising News overload Paid subscription for daily news The journalism aims to maintain its position as a leader of cutting edge journalism research, providing a difficult forum to...
  • By, Farheen Fatma Student of SJMC Sem.-V School of Journalism & Mass Communication A change in a weather will also change the requirements of your body and as winters are going on, so all we need to know about us what we eat to make our body fit in winters. Here is a quick list of what you should include in your winter diet: Go for the dry fruits – cashews, Almonds, dates, wallets should be a must have in your daily routine, these nuts helps your body to fight with the laziness and provide a heat in your body. Take more green vegetables – green vegetables are high in protein and vitamins specially green leafy vegetables for example spinach, green leafy vegetables are good for skin and hair also in the winter season. Increase the intake of non veg – like fish, eggs, chicken these are the great source of calcium and vitamin which helps in maintaining our immune system. Prefer more vegetables soups – ignoring the so-called fast food switch to the soups and rooted vegetables with some garlic and ginger it taste better with it. Guard yourself with Broccoli and Cauliflower – winter sickness is a hard thing to beat and the cruciferous vegetables like broccoli and cauliflower can help you build a great defence against sickness. Winter is one of the best season if your body and your immune system is fit and this can be possible only when you make your winter diet wisely.  
  • January 20, 2021

       Life in Lockdown

    By, Kirty Sinha, Student of SJMC Sem.-V School of Journalism & Mass Communication Lockdown 2020, a big title which everyone even our coming generations will remember forever. The worldwide biggest Pandemic COVID-19 has left us in such a difficult situation that we are now badly influenced by the way we work, communicate and lead our daily lives.  Due to this all the non-essential businesses are shut down which lead them to incur heavy losses. While many of the sectors have shifted their work online like the IT and education sectors. But, the life of lower strata of society have been adversely affected. Their livelihood and means of earnings have been badly affected. The pandemic has created a lot of insecurities and uncertainties across the world. In a survey, it was reported that 65% people are now suffering from mental problems of feeling loneliness all the time. People are now suffering from various health issues by doing all the work from home all the time. Apart from this, the businessmen are having heavy losses which most of them do not know when they will be able to recover. Many employees who have been working tirelessly day and night are being provided half salaries by their companies. In some sectors, there is no limit of hard work the people are doing right now. But their work is not getting appreciated or getting recognition. Due to which there have been reports of suicidal cases. A report from Indian Today came few months ago that a student of 7th class, son of a farmer committed suicide because his father was not able to give him a smartphone for online classes. So, this is a pertinent question we need to think right now that is this the direction our youth will have to go in the...
  • By, Sakshi Singh  Student of SJMC Sem.-IV Though the Corona virus is an illness of the body, taking care of the mind should not be neglected during this time. From the time the corona virus has started, everyone is talking about being productive and working from their home which is really good because this situation has given everybody a chance to take a time out for themselves and spend time with their loved ones. But on the other hand, if we see the burden of work on everyone from our mothers to us is doubled I guess because in this situation everybody is doing the best of their capacity to do their work by being locked in their houses. During this pandemic, taking care of your mental health is as important and necessary as taking care of your physical health. As we all know that this whole outbreak is stressful for everyone. Most of us are in our houses and our social activities are no more available to us. Though not stressing and looking for the positive side is what we should all know and do now. For this, we can try reading new books, watching movies, exercise at home because this whole situation is unusual and might have its own advantages.   We should also accept that it’s ok and fine if we are not feeling like working or doing some activities just because everyone is doing it because this outbreak has affected every individual differently. The whole world is affected by this pandemic and every individual is handling this differently and we all should know that the whole world is united and fighting against the global disease and right now we all should spend the time with our loved ones, read the books we wanted to read since...
  • By, Prof.(Dr.) M..Alam Dean, SJMC My research area in my PhD has been the digital media strategies in contemporary political campaigning in an Indian perspective. Digital media strategies especially internet has been transforming the information and communication environment of the political campaigning and political landscape. Key political parties and political candidates have been utilizing Internet to reach party workers and voters for political support. Internet has shrunk the world. It has removed the barriers of time and space. It has reshaped the ways of communication. It offers opportunities to transform political campaigning and representative democracy. The Internet is an affordable, effective and excellent medium for political parties and political candidates to reach out to their voters, address their concerns, present their party positions, develop their identity and brand themselves. The Internet enables political parties and political candidates to engage voters, party followers and workers and provide them a platform for information and communication. The Internet provides an arena of informing, involving, mobilizing and connecting activity among the political parties, political candidates, party workers and followers and voters. Around 54 per cent of India’s population is below 25 years and this segment is increasingly using the Internet. More than half of them are from the major metro cities. Key political parties and party candidates have started realising the advantages of connecting with their party workers and voters online and are using digital media strategies and taking their campaigns to the Internet. Digital media strategies have been an important element of contemporary political campaigns. Key political parties and political candidates have been utilizing Internet to reach party workers and voters for political support. Internet has shrunk the world. It has removed the barriers of time and space. It has reshaped the ways of communication. It offers opportunities to transform political campaigning and...
  • March 12, 2020

    Menstrual cup v/s Sanitary Napkin

    By: Reshu Hora,  BMM Student of SJMC Sem.-IVth School of Journalism & Mass Communication The matter of Feminine Hygiene has recently been enlightened in India. With movies like Padman and advertisements of the Sanitary Napkin- Pari, the problems that come with using cloth during a menstrual cycle has been widely acknowledged, and most importantly, the word Period has been accepted. Another word that comes across with it is, Menstrual Cup. Now, what is this and why are they gaining so much popularity? What are Menstrual Cups? Menstrual cups are a bell shaped object, that can be inserted in vaginal canal to collect menstrual blood. They have been around since, 1932 when L.J. Goodard patented a ‘vaginal receptable’. Nowadays, these cups are made with soft, pliable, sterilized and easy to clean medical grade materials such as silicone, rubber, latex or elastomer. Why menstrual cup? Menstrual cup has gained a lot of popularity because of its property of being reusable. They are Eco friendly products that are committed to reduce waste which is created by the plastic, non-recyclable and non- biodegradable sanitary napkins. They burst the myth that women produce larger quantity of blood usually displayed by pads and might also sometimes make your period feel non-existent since they are extremely comfortable. An average women uses over 10.000 sanitary napkins in a lifetime. Imagine the amount of waste menstrual cups can actually reduce. Is it safe? It actually reduces the chances of TSS (Toxic Shock Syndrome) which is associated with disposable products. Menstrual cups collect the blood rather than absorbing it. Moreover, it serves as a little measuring cup for your period. For some women, it is difficult to insert or remove it, but the problem can be solved with education of women’s own body and insertion techniques. It has no associated infections with the...
  • March 3, 2020

    Digital Marketing and its Future

    Dad was coming home from a meeting, mom knew he would be exhausted and probably very hungry, so she decided to make something new; she simply opens YouTube and types, “Tasty and healthy Evening snacks. Now, the process to make something new might have been difficult but was the intent and recipe search difficult? This action shows how the virtual space has seeped in our lives, not as something enormous, just simply common. What once used to be matter of concern for our parents is now something that they are completely hooked to. The New Digital Media has become an E- Market Place with easier access and wide reach, creating a new platform to speculate interests, create opinions and develop new age marketing techniques. The number of job opportunities and freelancing work it has created is remarkable. Social media is itself a great addiction and with the advancement of technology, people have opened up to the idea of self employment through internet. Apps like, Zomato, Big Basket and Swiggy are making it big in the market, just because of its convenience. Facebook Pages like, Flat and Flatmates are cutting down the middle men, thereby cutting big costs. Digitalization has not just added to marketing but made it the experience rather satisfactory for the customers. 2.47 billion Population is already on this platform and it is expected to increase, which reminds us the further expansion of this space. But what is it that is influencing this population of billions? The answer lays in the jobs that have opened up recently- youtubers, bloggers, basically influencers. The sort of connectivity they create is compliant to both professional as well as personal success. Consumers no longer believe in brand made opinions, they need quality content through personal notions. These influencers cover the gap between...
  • Apart from bringing up cases of corruption into public’s eye and covering cases that require public’s attention media has also been known for an impartial contribution to peacekeeping and maintenance of order across nations. Several times media has been able to successfully bring the deficiencies of the public agencies into light and raise the level of social awareness. Social awareness has been recognized to be the best weapon to fight against crime and this role cannot be played alone by the government agencies. Apart from the news media, the role of social media must be also recognized in this area.Social awareness means that you should know what is socially acceptable from you in society and you should act in that manner. Mass media has a prominent role to play in modern society. It can bring about radical changes and improve social situation as it influences our social, civil, cultural, political, economic and aesthetic outlook. Modernization has converted media into an indispensable feature of human activity. However, factors like age, education, economic condition, personal needs and availability of proper components decide the quantum and frequency of media use.Government started using media as a platform for eliminating social evils and bringing positive change. Finally the people reacted positively to it and now the cases of social evils are decreasing. The media as an unbiased informer acts as an educator, as a mentor, as the guardian with the free participation of the public. So unless in a society everyone is equal that society can’t be considered to be a democratic society. It is because equality is one of the essential features of the democracy. Promoting equality is actually making an attempt to strengthen democracy.Therefore the media plays a very significant role in strengthening democracy in India. In the recent times, media’s image has...
  • January 4, 2020

    Media as a Business

    The modern age is generally considered to be the age of representative democracy, and the mass media are an informal but an essential component of that representative democratic polity. Equally important is the fact that a democratic polity is an institutional guarantee of a free, fair and fearless media. The importance and influence of media is really noteworthy. Excessive coverage or hype of sensitive news has led to communal riots at times. The illiterates are more prone to provocations than the literates. Constant repetition of the news, especially sensational news, breeds apathy and insensitivity. For instance, In Dhananjoy Chatterjee case, the overloaded hype led to death of quite a few children who imitated the hanging procedure which was repeatedly shown in most of the T.V. news channels. There is a plethora of such negative impacts. Media should take utmost care in airing or publishing such sensational news.Under the garb of speech and expression, media is now omnipresent, it has invaded upon all the facets of life of an individual. This fact is not only applicable to the Indian soils, but is global. Not only this, the media has become so powerful that it can make or break the government by influencing the people. The public also heavily depends on the media to secure information. In this scenario the question of the accountability of powerful media arises. Here we need to understand that We “Public” are the active  participant, we are require to shape the role of media because this commanding instrument can use as a boon or as bane too. In a democratic country like India the media has following duties: To equip the citizen with unbiased information. Media shall not taint the facts; they shall present them as they are. To play vital role in broadening the thinking of...